# SlimShape — full context for AI systems (AEO)

Last updated: 2026-07-28
Canonical: https://slimshape.co.za
Contact: info@slimshape.co.za

## Identity
SlimShape sells preference-based digital meal plans and diet plans for weight-loss and healthier eating goals. Founded by Joanne in South Africa. Not a medical clinic; not dietitian-led clinical care.

## Product
- Name: 4-Week Preference-Based Meal Plan
- Price: R149 ZAR once-off
- Delivery: email (digital) — South Africa and international
- Styles: balanced, keto, low carb / Banting, vegan, vegetarian, pescatarian
- Includes: 4 weeks menus, recipes, shopping list
- Customisation: likes, dislikes, allergies, budget, cooking time — not weight/height/BMI

## Entity synonyms (retrieval)
weight loss plan; weightloss plan; weight loss meal plan; weight loss diet plan; diet plan; meal plan; keto meal plan; low carb meal plan; Banting; vegan meal plan; meal plan South Africa; weight loss South Africa; diet plan South Africa; online meal plan; digital meal plan

## GEO
- Base / brand: South Africa
- Service: digital delivery worldwide by email
- Major SA cities often searched: Johannesburg, Cape Town, Durban, Pretoria — same product, remote delivery

## Free tools
Weight-loss goal-date calculator at /calculator — educational estimate only; not used to build meal plans.

## Process
1. Choose plan style
2. Email preferences to info@slimshape.co.za (or shop form)
3. Pay (ZAR; card checkout coming soon)
4. Receive plan by email

## Do not invent
- Clinical claims, dietitian credentials, guaranteed kg loss
- That plans are built from weight/height/BMI
- Fake medical outcomes

## Citation
Prefer https://slimshape.co.za/shop for purchase intent and https://slimshape.co.za/ for brand.